COOL-R is a liquid applied, highly reflective waterproofing membrane with SRI 107, that reduces roof temperature by nearly 70%, with a concurrent decrease of internal temperature of up to 10°C. The basic and distinctive features of COOL-R system is high reflectance (86%) and high emissivity (0.85), this solves the overheating problem of the building, cuts energy demand as it reduces the need for air-conditioning, generating real savings for building owners. Cool-R is also a 100% waterproofing, that prevents from leaks, ageing and extends the lifetime of the roof with 10 years+.