Celebrating Our Desert: A Call to Preserve Its Beauty

Published on February 19, 2024

In a heartwarming display of community spirit and environmental stewardship, Living Business, Imdaad Group, and Dubai Municipality Waste Management  joined forces to champion the cleanliness of our precious desert landscape. The Social Responsibility Initiative, “One Hour with the Cleaner,” brought together companies and volunteers from diverse backgrounds, all united by a shared goal: to make a positive impact on our environment. 

With over 130 registrations for the event, the overwhelming response reflects our collective commitment to environmental sustainability.

Unfortunately, the weather was not kind to the volunteers who ended up collecting rubbish amidst high winds and swirling sand. So through this collaborative cleanup initiative, we uncovered not only waste but also an abundance of determination to protect our natural heritage. Amidst the sand, we found splashes of color from plastic bottles and packaging to discarded camping tools. Despite the somewhat inhospitable conditions we were still able to collect a significant amount of waste.

In our efforts to preserve the beauty of our desert landscapes, we prioritize positive action. Through community-led clean-up efforts, we celebrate diversity and our shared commitment to preserving the beauty and biodiversity of our deserts for future generations. By advocating for sustainable practices and eco-friendly alternatives, we foster a culture of responsibility and care towards our environment. Join us on this journey of discovery, restoration, and celebration of our desert’s timeless splendor by signing up for our next desert clean up: https://livingbusiness.com/desert-clean-up-registration/?

Source: Press release

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