Cartlow, E-City launch sustainable device subscription programme

Published on June 13, 2023

Reverse logistics platform Cartlow has partnered with multi-brand electronics retail group, E-City to launch a new device subscription programme across 16 stores in the UAE.

The initiative, which aims to align with the UAE’s 2023 vision for sustainability, will provide customers with affordable and convenient options to prolong the life cycle of their devices and reduce electronic waste.

Customers will constantly have the latest device in the device subscription programme by securing its exchange value for future use.

Cartlow has simplified the process of recycling devices

This initiative simplifies the process of keeping up with the latest technology by eliminating the need to sell or trade-in the current device.

All old devices collected through the programme undergo data sanitisation following international standards for IT asset disposal services.

The programme adheres to circular economy principles, meaning that collected devices are either repaired, refurbished, or recycled to minimise waste and promote sustainability.

Cartlow has managed over two million products since its inception, resulting in a groundbreaking contribution to saving over six million kilogrammes of e-waste and 36 million kilogrammes of carbon emissions. The platform aims to further dominate the global reverse logistics market, which is projected to reach $958bn in 2028.

Mohammad Sleiman, founder and CEO of Cartlow, stated, “Our partnership with E-City is aligned with the UAE’s vision of sustainability for 2023, and we are delighted to contribute to this mission. As a leading advocate for reducing the environmental impact of electronic waste, we take pride in our efforts to provide sustainable and cost-effective solutions to our customers.

“Together with E-City, we strive to make a positive impact on the environment and promote a more sustainable future for generations to come.”

Source: Gulf Business