Ball Corporation's (NYSE: BLL) aluminum cup has been recognized in Fast Company's 2020 World Changing Ideas Awards with an honorable mention in the consumer products category. Now in its fourth year, Fast Company's World Changing Ideas Awards honor products, concepts, companies, policies, and designs that are pursuing innovation for the good of society and the planet.
"We are honored that Fast Company recognized the Ball Aluminum Cup™ as a world changing idea," said Daniel W. Fisher, senior vice president and chief operating officer, Global Beverage Packaging. "We designed the cup to provide consumers with a better, more sustainable way to enjoy their favorite beverages while helping to alleviate pollution associated with single-use plastic cups. We look forward to ramping up production of the aluminum cup later this year and eventually expanding its adoption to bars, breweries and retail locations across the United States."
Ball, an established leader in sustainable aluminum packaging solutions for beverage, personal care and household products, launched the U.S. pilot of its infinitely recyclable aluminum cups in September 2019. In response to growing consumer demand for sustainable products, Ball identified an opportunity to create an innovative alternative to plastic cups. Just like an aluminum can (which has a global recycling rate of 69 percent), the aluminum cup can be recycled an infinite number of times without losing quality. In fact, 75 percent of aluminum ever produced is still in use today. Lightweight, sturdy and cool to the touch, the aluminum cup offers consumers a better beverage drinking experience and is a game changer for major entertainment venues and concessionaires looking to be more sustainable.
A limited supply of aluminum cups are being produced through 2020 for use in areas where plastic cups are common, including entertainment venues and major concessionaires. The aluminum cup has been available to consumers at venues across the country, including the Pepsi Center, Mercedes Benz Stadium and Hard Rock Stadium. In October, Ball broke ground on its first dedicated aluminum cups manufacturing facility in Rome, Ga.
A full list of the 2020 Fast Company winners can be found here. For more information about the Ball Aluminum Cup™, visit www.ball.com/cups.