BASF sets a new standard for efficient product development of sustainable cosmetics
By Press release on February 21, 2022
With the introduction of its Emollient Maestro, BASF’s Care Creations® is raising the bar for smart development of sustainable, high-performing personal care products. Thanks to artificial intelligence (AI) modelling, the digital service calculates ideal emollient mixes according to user briefings, and allows for the targeted replacement of industry benchmarks such as cyclopentasiloxane, dimethicone or mineral oils. “Inspired […]
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