Ooredoo, a key contributor to national environmental responsibility announced its most recent sustainability initiative in collaboration Ocean Minded, a renowned company dedicated to ocean conservation, to launch a unique initiative aimed at protecting the marine environment. In a joint effort, Ooredoo and Ocean Minded have strategically placed branded buoys along the beach of Bnaider, delivering a significant message of care, respect, and preservation for the ocean.
Aiming to reduce the use of traditional anchors, which often cause damage to the ocean bed, Ooredoo and Ocean Minded have taken the initiative to supply jet skiers with convenient and compact buoys for securing their equipment. This alternative solution provided by Ooredoo encourages responsible practices among water sports enthusiasts while promoting the importance of marine conservation.
“As an organization committed to corporate social responsibility, Ooredoo is proud to collaborate with Ocean Minded on this meaningful project,” said Naser Al-Abdulla Marketing, Communication & Social Media Director at Ooredoo Kuwait. “By placing these buoys in Bnaider, we aim to create awareness about the significance of preserving our oceans and showcase our dedication to environmental sustainability.”
The branded buoys, a visible symbol of this partnership, will be stationed along the beaches of Kuwait for the entirety of the summer season. As part of their social responsibility towards the environment, Ooredoo enthusiastically encourages residents and visitors in Bnaider to actively participate in this initiative by utilizing the buoys to secure their jet skis, actively contributing to the preservation of the local marine ecosystem.
Through this collaboration, Ooredoo and Ocean Minded reaffirm their shared commitment to environmental stewardship and demonstrate the importance of corporate partnerships in addressing pressing ecological challenges. By leveraging their resources and expertise, both organizations aspire to inspire positive change and foster a culture of environmental consciousness within the community.
Kuwait has taken significant strides in environmental conservation by launching what is reported to be the world’s largest re-vegetation project, encompassing 42 square kilometres of land in the northern and southern regions of the country.
The project is a part of the Kuwaiti Environment Rehabilitation Programme and has been financed through funds obtained from the United Nations after the Iraqi invasion.
The Kuwait Oil Company (KOC) will be a key player in the execution of this monumental initiative, which includes four major contracts aimed at regreening the land. The primary objective is to restore the vegetation cover within the KOC areas by planting nearly 10 million desert trees, shrubs, and fungal herbs across 42 square kilometres. These plantings will include 12 varieties that are well-suited to Kuwait’s natural environment.
The project, which was announced in January 2023, is among the largest environmental restoration endeavours globally, particularly in the greening of fungal plants. It is divided into four main packages, and KOC has appointed Worley, a leading global engineering company, as a consultant for the project. Preliminary meetings were held on February 6 and May 29, 2023, and KOC has set June 18 as the final date for receiving financial offers for the project.
An essential aspect of this endeavour is the targeted treatment of areas with contaminated soil. These areas will undergo either biological or heat treatment to purify the soil before it is replanted with local plant species that are compatible with Kuwait’s prevailing environment and climate.
The ambitious project not only aims to restore the natural vegetation but also plays a vital role in combating desertification and contributing to global efforts in environmental preservation.
Source: Gulf News